Dating back to 1984 when rap pioneer Curtis Blow famously rapped about the sport he loves, till the more recent pairings of NBA teams with giants of the genre (i.e., Drake with the Raptors and Jay Z with the Brooklyn Nets), the two worlds are synonymous with each other.įrom its very inception, the 2K series embraced the fact that basketball’s most organic soundtrack is, at the core, is hip hop. Hip hop and basketball went hand in hand way before Drake made the declaration that NBA players and rappers want to be just like one another.
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